98 BEAUTY - a thoughtful, design-led brand built around real routines and a deep sense of self.
This isn’t about hiding flaws or chasing perfection - it’s about creating products that cut to the chase and genuinely work.
THE GLOSS // Miracle Oil
£30
Introducing THE GLOSS Miracle Oil by 98 BEAUTY.
98 BEAUTY begins a new chapter with THE GLOSS Miracle Oil, a multi-benefit treatment desi...
Hydra // Bond - Hair Masque
£35
The Hydra Bond Hydrating Masque is our complete haircare essential: one powerful product that does what it says it will. No gimmicks. No overwhe...
Hydra // Bond - Shampoo
£22
Formulated with our revolutionary Hydra Bond Complex. Restores elasticity whilst providing multi-dimensional protection against UV and friction ...
Hydra // Bond - Conditioner
£22
Formulated with our revolutionary Hydra Bond Complex. Restores elasticity whilst providing multi-dimensional protection against UV and friction ...
Hydra // Bond - The Kit
£104
£79
The Hydra // Bond Haircare Kit comprises all three Hydra // Bond haircare products plus №98 Beauty Pouch.
The Hydra Bond Hyd...
KEY PRINCIPLES
LIGHT AND RADIANCE
Every formula is designed to enhance natural luminosity, not mask it. From hair to skin, our products interact with light to reveal multidimensional glow and inner vitality.
CONSIDERED MINIMALISM
Relevent ingredients, greater impact. Each product is carefully formulated with active essentials, high-performance, low-fuss, and free from the unnecessary.
SENSUAL CONTRASTS
We pair clinical-grade innovation with sensorial experience. Rich textures, delicate application, powerful results. Beauty that feels indulgent, but works hard.
TIMELESS INNOVATION
Our products are built to become icons — elevated essentials you’ll return to again and again. Future-focused, results-driven, never trend-led.